Business on the sale of interior doors

Many people dream of having their own business, but do not dare to try it. It is believed that you need a large start-up capital to open a retail outlet, but this is not always true. For example, if you have 100,000 rubles, you can open a business selling interior doors. In a few months, your expenses will pay off, and the business will start to make a profit.

Business plan — how to start 

The first step is to make a business plan. And it should not be an unsubscribe for a bank or credit institution, but a really working project in a convenient and understandable form for you. The business plan will describe all your expenses, projected income, and all your actions for several months ahead.

1. The first step is to find a place to organize a retail outlet. The room should be spacious enough to accommodate at least 10 stands with opening doors. It should also be a passable place. The ideal option is to rent space in a building goods store. The main factors that should be taken into account when choosing a place are high traffic and low rental costs. Take your time, it can take a long time to find a suitable point.

2. When looking for a place to sell, start looking for suppliers. You need companies that are engaged in small wholesale sales. A good supplier will help you with the selection of samples for the exhibition, advise on running models. Often manufacturers provide stands for displaying doors at a good discount.

3. Next, you need to find a master who will install the doors. You can not hire him to work, but agree on a certain percentage of each order.

4. To deliver the doors to the buyers, you will need a car. If you do not have a suitable transport in your property, you can arrange to hire a gazelle.

These are the main components that are necessary for a successful business. When a place is found, suppliers are found, and issues with installation and delivery are resolved, you can officially register your own company. There are two optionsf-sole proprietor (sole proprietor) or LLC (limited liability company). It is easier and cheaper to register an individual entrepreneur, a simplified reporting system is provided for entrepreneurs, and the amount of taxes is less.

Another great idea is to make your store's website online. Online platforms in large cities are particularly successful. Post information about the company on the website, make a convenient catalog with photos, prices and a unique description of each model.

Be sure to formalize the relationship with the landlord, supplier, or installer by entering into contracts. This can be done immediately after receiving the documents on the registration of the sole proprietor. Equip the room, for this you will need a minimum set of furniture and stationery. From this point on, you can start working.

Prices for doors

The mark-up on interior doors varies from 40 to 150%. The mark-up on door hardware is usually even higher. When setting the price, pay attention to the competitors, if they are nearby. Do not put a lower price, so as not to spoil relations with other companies. If there are no competitors nearby, then you can sell the doors cheaper to attract customers.

Advertisement

If you correctly approached the choice of a place, then your point of sale will not need active promotion. With a good attendance of the shopping center, customers will find you themselves. But you can still use different advertising methods:

* Distribution of leaflets

* Distribution of leaflets in the mailboxes of nearby homes

* Online advertising

* Promotion of a previously created site

For promotion, it is better to hire specialists by contacting an advertising company.

Seller

Initially, it is recommended to work on the point yourself. This will allow you to learn the work "from the inside", to study all its nuances. After a while, you can hire a salesman, having previously trained him in all the subtleties of the case. A competent seller should be able to answer all the questions of the buyer on the models of doors, their installation.

Working scheme

Let's say the first customer came to you. The scheme of work will be as follows. A contract is concluded with the client, and an advance payment is taken from him. Next, you need to order the door from the supplier and agree on a certain day with its delivery and installation. It is worth noting that with this organization of work, the client will have to wait for their order for at least a week.

Business expansion

If you are ready to invest up to 500,000 rubles in your business, you can organize your own small warehouse with a stock of goods. Determine the running models, the most popular sizes and purchase several doors. The formation of inventory allows you to immediately ship the doors to customers, which will give you a competitive advantage over other sellers. In addition to the cost of buying doors, the cost of renting a warehouse will be added.

As soon as sales get better, don't stop there. Expand the range, open new retail outlets in other areas, and add entrance doors to the interior doors.

Pub date: 2021.06.01