Selling interior doors: tips for creating a business

When opening any business, you first need to create a business plan. Estimated expenses and income are calculated here. Only after preliminary calculations, you can start selecting the place where the point of sale will be located.

There are two main factors to consider here:

1. The point of sale should stand out from the others

2. The place must be passable, frequently visited

Renting a large room at first is impractical. It is better to develop gradually. To get started, the optimal area is sufficient to accommodate 20 stands. For the sale of doors, the ideal place is a large shopping center for building materials. Low-cost rental and a targeted flow of buyers are provided to you.

Be sure to think through the system of delivery and installation of structures. To deliver the doors at first, you can use a rented car, having agreed with the driver or the company that provides such services. The organization that supplies the doors usually provides an installer. You will receive a certain percentage from each order.

When all the details are thought out, you can start the official registration of your organization. There are two options here – to open a limited liability company (LLC) or to register as an individual entrepreneur (IE). The second option is preferable in this case, since the registration is cheaper, the amount of taxes will be less, and the preparation of reports will not be difficult.

In the process of registration of your company, you can create your own page on the Internet. The online store must contain reliable, clear photos and a detailed description of each door model.

As soon as you receive the documents on the registration of an individual entrepreneur or LLC, you will be engaged in the registration of official relations with your partners: the tenant and suppliers. As soon as all the cases are completed, you can start working. You need to choose a quality product that is in demand. An example is the interior doors of MariaM.

The price at which you will sell the doors depends on many factors. First of all, look around for the presence of competitors. If there are no similar retail outlets in the immediate environment, you can make the prices slightly lower than the market average. This will attract customers to you. If there are competitors in the surrounding area, dumping is not recommended. The cheat on the door leaf and accessories is from 40 to 150%.

To promote your still small business, it is important to inform customers about the opening of a point of sale by placing ads. The easiest way to do this is on the Internet if you have your own website and online store.

When placing an order, the buyer must make a prepayment. This is necessary not only for your confidence in the customer, but also to pay the supplier and the installer. Usually a custom door is made within two weeks. For buyers, this is not particularly convenient. That's why when expanding your business, pay attention to creating your own warehouse with the most popular models. The average cost of organizing a warehouse will be about 500 thousand rubles. Additionally, the rent for the premises will be paid.

The signal to expand the business will be the presence of a large number of orders and a steady increase in revenue.

Pub date: 2021.06.01